Every distillery has its secrets. Some hide away in oak barrels, others in the botanicals that give gin its character.
For us, one of our newest secrets doesn’t sit on a shelf at all, it rolls on four wheels.
The Arrival of Lou Lou Belle
All good stories have a new character and ours has just arrived on four tiny wheels.
She’s small, stylish, and full of charm. Say hello to ‘Lou Lou Belle’, our trusty Fiat 500.
Why the name? Lou Lou Belle has a special place in our family story. It was a nickname we fondly gave our daughter when she was a child, and “Belle” is also woven into our granddaughter Isabelle’s name. So, she’s not just a car, she’s a piece of family history carrying the spirit of generations forward. And she might be tiny but she certainly has lots of oomph just like our business!
But Lou Lou Belle isn’t just about nostalgia. She’s a statement.
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A second-hand gem with low mileage.
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Very economical, perfect for nipping around to meet our customers.
• Proof that recycling and reusing can be joyful, practical, and stylish.
• Italian design, just like our Roman inspiration for Exeter Gin - In today’s throw-away culture, we’re especially proud to be doing things differently - choosing sustainability, breathing new life into something loved and showing that reuse can be just as beautiful as brand new.
From now on, Lou Lou Belle will be our companion as we visit customers, deliver gin, and share stories in our community. She’s small but mighty, practical yet playful—just like our ethos.
So, when you see a cheerful Fiat 500 buzzing into town, know that Lou Lou Belle is bringing more than gin. She’s bringing our promise: to tread lightly, live sustainably, and always keep our story rolling forward.
FOLLOW ALONG - LOU LOU BELLE HAS ADVENTURES AHEAD, AND YOU’RE INVITED TO JOIN THE JOURNEY.
Karen, Mick and Lyndsey
